2015 Shanghai International Auto Show officially opened. In the event of the show, Dongfeng Commercial Vehicle Company Limited carrying its main vehicle commodity Tianlong flagship, Dongfeng Denon, Hercules Dongfeng, Dongfeng days Kam, Dongfeng Town bus and represents the dynamic assembly a strong exhibition. To "innovation, cross" as the theme, Dongfeng commercial vehicle outstanding technology innovation and green environmental protection, highlighting the industry to lead the technical strength, the show, a joint venture with the Volvo Group is one of the new international corporate image.
Green innovation strength
In this exhibition, the 5 models, Tianlong flagship is independent research and development of Dongfeng commercial vehicle, long distance logistics transport vehicle, advanced technology par levels in Europe, a leading domestic level, the product since the release by widespread attention at home and abroad. Dongfeng dragon with high efficiency, high quality by customers, the listing 9 years, sales of a total of 500000, the market share in the industry first. Dongfeng days Kam heritage Dongfeng card in the traditional advantages, in the country has been a benchmark in the card industry. Dongfeng Town bus is Dongfeng in Dongfeng commercial vehicle in bus chassis a strong R & D capabilities based on development of new platform vehicle, the vehicle comfort and reliability, is an important representative of a new generation of urban and rural bus models.
It is particularly worth mentioning that the power of the Dongfeng commercial vehicles on display, most of which is the first time on display, and its technological innovation and green is very worthy of waiting for. The exhibition engine is the new platform developed four cylinder engine, high reliability and high fuel economy is the engine of the highlights. Display of the gearbox is introduced from the Volvo Group A with international advanced technology level of 14 gear box, this is the Dongfeng commercial vehicle with the Volvo Group cooperation launched the resource synergy a one of the outcomes. In addition, under the background of the full implementation of this year the National IV emission regulations, Dongfeng commercial vehicle also for the show bring a exhaust treatment system anatomy exhibits, and let more people understand the Dongfeng commercial vehicle products in terms of green environmental protection science and technology strength.
Green environmental protection everywhere, in addition to the strength of the hard power of commodity technology, Dongfeng commercial vehicle is still focused on environmental protection in detail. For example, Dongfeng commercial vehicle to participate in the show all the exhibits of the use of water-based paint spraying, in the guarantee of the appearance of quality at the same time, more health and environmental protection, reduce the burden of the environment.
International top-level design
In the commitment to lead in China, leading the industry's healthy development, Dongfeng commercial vehicle out of the pace has never stopped. Huanggang, general manager of the company to put forward clearly, Dongfeng Commercial Vehicle Company Limited will be divided into three steps to achieve strategic objectives: short-term will continue to consolidate and strengthen the Dongfeng commercial vehicle in the domestic market leading position, stable overseas has been developed for the growth of the market, at the same time to begin developing new projects overseas target market; medium-term target is overseas in a major growth market gain a firm foothold; long-term goal commitment to enter the global mature markets, to create the world's recognized and respected brand.
The next 10 years, Dongfeng commercial vehicle will implement the following three key strategic: one is to strengthen the core competitiveness of Dongfeng commercial vehicle of the whole value chain, is committed to global development, including independent R & D capability, competitive product platform, strengthen the Volvo Group Global Manufacturing benchmarking learning, to create a global supply chain system; second is for domestic and overseas markets, to create the world's recognized and respected brand; the third is to further develop sustainable profitability of the company, the company's profit model from mainly relying on in domestic truck delivery to expand domestic and foreign markets, from the truck sales extends to the key assembly and the market. In the process of implementing the strategic objectives, and the Volvo Group together the strategic synergy to carry out, including vehicle business, powertrain, global sourcing, manufacturing, overseas market, after market and the global best practices in areas such as a full range of cooperation.
Strengthen Dongfeng brand overseas spread strength
In the overseas business strategy and plan to form, Dongfeng brand overseas spread the full launch. In October 2013, Dongfeng commercial car and Volvo global sailing signed a joint brand promotion agreement, the formation of Dongfeng team to participate in the 2014-2015 season Volvo global sailing. The Volvo Ocean Race 39379 sea, via global 10 cities (port). Therefore, Dongfeng commercial vehicle combined with overseas target markets six port selection as an important port for the business activities, online and offline resources, find the matching with the effective transmission case, including invited the local distributors and users participate in the experience, through revealing the Chinese elements to strengthen Dongfeng commercial vehicle with Chinese characteristics.
The Volvo Ocean Race since 2014 the Volvo Ocean Race Start, Dongfeng victories, causing widespread concern in the domestic and foreign media. Preliminary statistics Spain Dongfeng team published manuscript 3171, put in 67 countries, South Africa Station Dongfeng team social media twitter click rate of 57 million times, microblogging 71 million times, Dongfeng United Arab Emirates team reception of media 263 passengers, Facebook click rate of 63 million times on YouTube click rate of 2 million times. From January 27, 2015 to February 8th, Dongfeng arrived at Sanya station. Dongfeng in Sanya for three consecutive years, to win the first in the third stage, the third stage in port race first, and total points temporary row first outstanding achievements. The third stage were attracted from 57 countries media reports, covering 10 languages, including Middle East, the United States, China, Germany, Sweden, Russia reported, which Dongfeng team reports of 2824. In the overseas social platform to push: Twitter Follow a total of 928300, YouTube 2.5 million times; Chanpian microblogging hits the high reached 491581.
Dongfeng No. after the target market, Dongfeng commercial vehicle invited local partners and regional customers, there are some potential customers and potential partners held a distinctive local characteristics of the new promotion. Almost the same time with the Volvo global sailing, while in September 2014 Dongfeng commercial vehicle with three main models first show Germany Hannover international commercial car auto show. Dongfeng commercial vehicle costumes debut, attracted many European media, the Dongfeng gave a pertinent evaluation of China.